The Citrix Session: Reduce your endpoint spending with a BYOD program powered by Citrix

New year means time for new resolutions and new budgets. If your IT team has big plans to invest in new infrastructure and high-value projects this year, adopting a bring your own device (BYOD) policy can help your organization save money without compromising on functionality. BYOD programs aren’t the right choice for everyone, but if your business needs fall under any of the following, a BYOD program may be right for you:

• End users with locally installed applications on native endpoints who work in a hybrid or remote environment
• Third-party contractors or partners who need to securely access your corporate resources from their employer’s device 
• Employees who hold extremely mobile roles and need a device that works on the go, such as a laptop or tablet
• Thin or fat client users who work in a hybrid or remote setting for some portion of time

Citrix technology allows employees and contractors to securely access corporate resources from any device, including personal devices. The advantage of choosing Citrix for your BYOD policy is that Citrix offers an exceptional range of features, including a high-quality user experience, simple operational management, Zero Trust security, and reduced hardware costs. Plus, Citrix can save your business over 1 million dollars annually with a BYOD program when you switch 10,000 users from a managed endpoint program to a Citrix BYOD program. 

Let’s take a closer look at how Citrix can ease the implementation of BYOD policies and reduce infrastructure costs.

Host: Andy Whiteside
Co-host: Monica Griesemer

Transcript

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Andy Whiteside: Everyone welcome to episode 1 57 of the Citrix session. I'm your host, Andy Whiteside. I've got one and one guest only with me today. Monica Grismer, Monica. How's it going.

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Monica Griesemer: It's going well, thanks, Andy, good to be here. Glad you made it back safely from your skiing adventure. No broken bones, I think. Or am I wrong?

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Andy Whiteside: No broken bones, but my spirits broken, not because I went skiing, but because I came back.

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Monica Griesemer: Sure fair enough, fair enough.

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Andy Whiteside: My son and I on chair lift, he said, what do you want to do, Dad? Later, you know rest of your work career, and I'm like, I just wanna do this. I wanna take customer skiing and hang out. Talk to him, you know.

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Monica Griesemer: Feel like there's a market for that. I'm sure some of the listeners would be down.

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Andy Whiteside: I just gotta get I got, well, maybe I can do podcast. From there and then turn around.

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Monica Griesemer: The ski lift. I have a friend that actually calls me from the slopes.

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Andy Whiteside: Do all time.

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Monica Griesemer: Yeah, just.

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Andy Whiteside: All the time.

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Monica Griesemer: Airpod in skiing down a mountain.

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Andy Whiteside: So, Monica, before we get going, let me do the commercial. If you're listening to this podcast. And you're a citrix, customer or citrix user. You're involved in the Citrix ecosystem, and you

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Andy Whiteside: you are not getting everything you can out of the platform, which you're not because there's more than get out of this platform than most customers realize. I'll say all customers realize. I meet with people every day that are still just publishing apps, and and that's all they think Citrix does. If you're that person.

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Andy Whiteside: or maybe you're doing a little Vdi, but it's only, you know, 1020% of your users. And you're not using it for the rest of the company or the bulk of the company. Then you need a better partner, and that is integrated because we can show you how you can take further advantage of it. I get people all the time. Tell me Citrix is expensive. It is not expensive. If you use it for what it's worth, like, what we're gonna talk about today. If you use it for what it's really worth, it's not that expensive.

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Andy Whiteside: Alright. So, Monica since you're home, we decided to do one of your blogs, and I apologize in advance because this this is from early in the year early January, which you know it feels like it feels like January is yesterday, which it kind of was

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Monica Griesemer: March! Go! Is my question.

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Andy Whiteside: So this blog is from January 20 fifth, one of yours and says, New Year, new budget, reduce your endpoint spending with a Byod program powered by Citrix. I'm gonna kinda tee us all up a little bit. New Year new budget. Okay, whatever Zintegr doesn't have our budget done yet. So maybe we're like a lot of companies. We're still working on it. But what what you're really pointing out is you can reduce your endpoint spending with a Byod program powered by Citrix. And I'm gonna tell you Zinta has all but eliminated our byod program.

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Andy Whiteside: But here's why. And that's because we're managing our devices in a very traditional fashion. And we also have our citrix enabled Workspace that we have available to our employees. We're kinda doing both because we have so many customers that just don't get it. We have to manage our environment more of a traditional way with, you know, digging moats and putting sassy solutions in place, and we do that. At the same time, we have the citrix workspace, which.

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Andy Whiteside: if you do byod as integral. In other words, you have a Mac, or you have your own personal device. I have several devices, 2 of which are managed by Zintegr. One is not so. I have my own byod device. If you do it that way, then you get one way and one way only into our environment, and that is through our Citrix Workspace that we have available. So am I. Anti Byod. Yes, only because most people are, and they just don't get it.

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Andy Whiteside: Am I pro byod? Yes, at the same time, because I've got the power of Citrix, and I have the ability of the Workspace to provide access through

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Andy Whiteside: published apps. Published desktops, vdi vdi apps and sas apps, which have the ability to do like a micro VPN connection back in my environment. So do I talk out of both sides of my mouth. I absolutely do. Do I believe in Byod? Yes. Do I do it? 100% here? No. And I think a lot of customers are gonna be in that same situation where they they need to do more Byod. At the same time, they need to be able to manage devices.

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Monica Griesemer: Easily, like.

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Andy Whiteside: About all that.

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Monica Griesemer: No, I

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Monica Griesemer: absolutely heard. And that's why we're having the discussion today. Right? So some people think Byod is a bad word some people say, or bad acronym rather.

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Monica Griesemer: and and some people are are raring to go. What this?

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Monica Griesemer: Why, this blog got created, and how I worked with the teams where we actually had a value engineering team here at Citrix, work directly with customers, and saw just how much costs

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Monica Griesemer: and spending they had, just how much cost they had saved

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Monica Griesemer: by implementing a Byod program with Citrix.

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Andy Whiteside: It might.

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Monica Griesemer: So.

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Andy Whiteside: I'll do there real quick. Please.

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Andy Whiteside: My first day on the job as a citrix engineer I met with a company in Raleigh, North Carolina. I drove through a snowstorm to get there, and I walked in, and the guy set us down, and he put on a whiteboard. But they had done a study, and they knew exactly how much it cost to own implement, maintain, monitor, support, deprovision, a windows computer in their organization. I was like, and he put a number up. There was $2,500 a year. This job's gonna be easy.

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Andy Whiteside: cause everybody knows it's already expensive to do it the old way. We just need to show them better way. Well, that was the first and last customer 15 years later, where that happened, every customer since

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Andy Whiteside: can't give me a number proactively around what their Pcs. Cost. Therefore how do they evaluate Byod? But I.

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Monica Griesemer: Right.

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Andy Whiteside: The whole conversation with the point, that you know there's this. There's this understanding of your current cost before you can have a conversation around what this stuff cost. And if you're one of those people which is almost all of you, we've got a program that allows a third party to come in and do that study for you. And then all this conversation, Monica is gonna cover makes sense to everybody involved.

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Monica Griesemer: Yeah.

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Monica Griesemer: no, that's great. And I didn't know, Andy, that you offered a program like that. And like we said, we have internal teams here at Citrix, but

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Monica Griesemer: they can't touch every single customer and do it hands on, for every single individual out there. So going through a partner likes integra and having that hands on approach is is gonna be great. So when we talk about Byod, or bring your own device policies.

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Monica Griesemer: we have a number of customers. I'm sure a lot of them are are listening that have a plethora of used cases. We're just at the beginning on this blog, talking about the reasons why you would implement a byod policy. Maybe your users have locally installed apps on native

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Monica Griesemer: endpoints who work in a hybrid or remote environment. I work fully from home. My, my colleagues work fully from the office. We have different devices across the board. You also may have third party contractors or partners who need to securely access resources

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Monica Griesemer: employees with incredibly mobile roles, who can't sit in an office full time, just based on what their career is, or also thin or fat client users who work in a hybrid or remote setting, maybe have call centers with thin clients, just tons of scenarios across the board. So there's a number of reasons why you would implement a Byod policy and things that we've heard directly from our customers on on how they use their policies.

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Monica Griesemer: So I'm assuming, Andy, this isn't news to you. This is the bread and butter of what Citrix does. I'm assuming. This is what the customers you work with. Have these scenarios as well.

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Andy Whiteside: It's unfortunately

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Andy Whiteside: a lot of the pigeon holding that customers use Citrix for.

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Andy Whiteside: Which has always been my, my challenge is okay. You use Citrix for that bad use case where you have contractors or you have bad acting applications that need to work along locally, apple applications work locally. W with, you have local applications. You need applications that can't be local cause, they cause problems. So you make them remote. And then they just kind of limit the used cases to that.

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Andy Whiteside: But in this day and age

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Andy Whiteside: that use case, the Byod people who grew up remote people, we need one way in one way out is more relevant and prevalent than ever, so that part has grown even with the pigeonhole.

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Monica Griesemer: Totally, and I I think it's also byod

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Monica Griesemer: you can be in the office as well. I was kind of remiss to not mention that for me. I'm a Mac user. All day long you can pry my Mac out of my cold, dead hands, which might be a little bit of a

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Monica Griesemer: a little bit weird, for you know folks that are full time windows users. But I love my Mac.

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Monica Griesemer: and

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Monica Griesemer: I'm on a corporate, Mac. But I had a byod Mac before, and can still do everything I need to do via my virtual desktops and enterprise browser so kind of getting into it from the jump. But

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Monica Griesemer: even when I was sitting in the office full time, still my byod

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Monica Griesemer: policies and management

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Monica Griesemer: was

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Monica Griesemer: fully taken care of by Citrix.

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Andy Whiteside: So let's jump into talking about the user experience, because that's always the concern. And if you're gonna go the route of a presented solution. And you're gonna do with anything other than Citrix. Good luck!

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Andy Whiteside: Let's talk about how high definition, what what you guys call hdx, which is.

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Andy Whiteside: let me. Let me explain some real quick. So hdx is the general idea of a high definition experience from Citrix hdx protocol is what we used to call Ica. There's lots of things that make up hdx. All of them combined together in the Citrix world

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Andy Whiteside: is what leads to this acceptable, if not desirable user experience. For Byod.

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Monica Griesemer: Absolutely. And when you think of Byod and why it might create pause for administrative teams is, it does

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Monica Griesemer: invite a lot of

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Monica Griesemer: differences and environments, differences and experiences.

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Monica Griesemer: Someone might bring their own device or be leveraging a device that has a ton of power, a built in Gpu. And then someone might walk in with a chromebook or a super dated PC,

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Monica Griesemer: you don't know if they're going to get the same experience across the board. If they were just accessing local

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Monica Griesemer: applications because of the power of their endpoints. The point of leveraging Citrix inside of Byod is it's device, agnostic. So regardless of how much power your device has itself.

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Monica Griesemer: Since Citrix is obviously managed at a data center, it can be sent to you with our high definition, user experience technologies and sometimes be even better than the local endpoint. So if you don't have those high graphics

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Monica Griesemer: cards built into your PC. Built into your laptop.

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Monica Griesemer: but you need those. You're an offshore contractor, you are. You need these auto cads.

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Monica Griesemer: Citrix can give you more power to your virtual desktop than you may even have on your device itself.

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Andy Whiteside: Yeah, it. And it may not even be a virtual desktop. It'd be a physical desktop sitting back in the data center that has the ability to do processing things that you're, you know, 400,000 500,000 600,000 $800,000 endpoint of some type just can't keep up. And you're better off presenting it over a network protocol. Then you are trying to have it render local.

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Monica Griesemer: And even with

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Monica Griesemer: kind of a plug for remote PC. There is during Covid and obviously remote PC. Which is remoting back into a physical device back at your desk. So if you do have those

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Monica Griesemer: thousands of dollar devices that have the high workload processing, you can actually remote back into. Those have wake on land. So if you're rolling around with an ipad or a tablet, and not next to your desk, you can remote into that device at your desk as well, so something that not everyone Cedric knows we can do.

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Andy Whiteside: So let's talk about the end. All be all in this, and that is Ed. T. Law, C. What does Ed stand for?

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Monica Griesemer: You had to.

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Monica Griesemer: Oh, endpoint. Okay. Now, you had to ask me that today.

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Andy Whiteside: In in light and display, transfer.

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Monica Griesemer: And display. Transport. Yes, yes.

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Andy Whiteside: Is it enlightened, or.

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Monica Griesemer: It is, it is.

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Andy Whiteside: And what does that mean?

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Monica Griesemer: It is our protocol to make sure that

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Monica Griesemer: data.

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Monica Griesemer: your applications come through as clear as possible without

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Monica Griesemer: packet loss and without loss of the quality

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Monica Griesemer: that's at the basic level.

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Andy Whiteside: Right? So it makes sure it. It's the best bet you have on having a good user experience. And that's the protocol being smart enough to, you know. Go from Udp back to Tcp. If there's packet loss. And also making sure the user, you know what's what's refreshing on the screen is the best it can possibly be and still give the user the human being who can't tell a difference the the best mental visual experience possible.

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Monica Griesemer: Absolutely. And Ed Lossie really offers an improved audio and video quality and situations with packet loss. So if the not only if the power of the device is a little bit low, but if the network itself is congested or you're having a lot of streaming at once, Ed Lossy just really improves

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Monica Griesemer: the overall experience. Yeah.

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Andy Whiteside: Alright next topic, topic, here is application rollout so I guess.

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Monica Griesemer: Yeah.

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Andy Whiteside: Applications, the Byod devices, which is almost from a security perspective? Impossible. Let's just say it is impossible. How does this solve that problem?

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Monica Griesemer: So instead of having those individual applications on thousands of corporate devices that you have to

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Monica Griesemer: touch and manually update, then it can manage and install applications all at once. So this is known, has been known forever.

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Monica Griesemer: Again, this is a blog that

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Monica Griesemer: gives you just a taste of a broader study that our internal teams did so in this scenario for one manufacturer that we interviewed Citrix sped up the entire app rollout process from testing to production by 39 days.

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Monica Griesemer: So by them implementing Citrix in their environment, instead of just using locally installed applications on managed devices, they saved 39 days of testing and production time. So the rollout phase of that process was reduced from 40 days to 4 days.

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Monica Griesemer: And yeah, there's even even more math in the back end that you can check out in the white paper. But that's that's nothing to sneeze at when you're thinking of time, that your Admins are wrapped up in time that they could be doing other strategic initiatives.

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Andy Whiteside: Time time is money, and this time is.

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Monica Griesemer: 1,000%.

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Andy Whiteside: So I'll I'll tell you. One of my stores. I've probably told this podcast. For it's worked for a fortune, 500 companies Security Company somewhere back in my days. And they were sending 90 people around to 30 different locations to roll out sap, spending a fortune over the course of a year, and I went to the application manager said, Why don't we just roll this out through Citrix? And the answer was, well, Citrix is very expensive, like. What are you talking about?

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Monica Griesemer: Right.

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Andy Whiteside: These people camping out in hotels for days and days on ends expensive.

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Andy Whiteside: plus when it's time to update or make changes, you're gonna go through the same process. It was crazy. I I didn't last there very much longer.

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Monica Griesemer: That. Yeah, I can see why.

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Andy Whiteside: Next section talks about something that people easily get their head around, which is hardware and operations costs. However, when I walk into a lot of accounts. They still can't tell me how much they're spending on this part which you think would be the easiest part.

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Monica Griesemer: Yeah, absolutely. So something that you can kind of wrap your head around is

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Monica Griesemer: when you're trying to implement a managed endpoint program. You have to factor in the cost of devices, but also infrastructure software, licensing, hardware and software operational costs. So again, another piece of our research implementing

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Monica Griesemer: implementing a Byod program powered by Citrix can save in one scenario over a hundred dollars per user per year.

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Monica Griesemer: Since Citrix can deliver the same cutting edge experiences as corporate as a corporate manage endpoint program.

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Monica Griesemer: So there's no reason not to switch. So

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Monica Griesemer: it's these.

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Monica Griesemer: why, why our team is called value engineering is looking at the broader scope of of Annie, of what you were just saying. The fact that it's like, Oh, Citrix is expensive, but it's like, have you factored in the licensing and the management and the time of all of the other

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Monica Griesemer: point, solutions that you're using. And and that's what we did. We did the math for you, and

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Monica Griesemer: the numbers speak for themselves. So, Andy, I'm curious, you said you can bring in an organization to do this for organi, for companies is that part of Zintegra.

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Andy Whiteside: Yeah, we have a. We have a tool to do it ourselves. But if you want a third party to do the cost analysis for you. So it's completely separate from us. In this case, our vendor, Citrix. Yeah, we have a way for someone to come in and do that. And you should do that. Nobody should not know

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Andy Whiteside: what an endpoint cost them to maintain and operate. And then, while we're talking about the cost of all this stuff. I'll throw in one big, you know, wild card in this, and that's the cost of what happens if you get ransomware along the way.

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Monica Griesemer: Of course.

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Andy Whiteside: You know, the value of whatever it cost to say is $2,500 a year per PC per computer just went to, you know $10,000 a year if we're not careful, and that's the that's that's the trump card. And all this for me is okay. I get it. You don't want to do. By D, you don't want to deliver, you want to deploy, but what happens when? Not if. But when

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Andy Whiteside: you get that ransomware attack that comes from that device that you went out and spent all this money to buy and implement and maintain.

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Monica Griesemer: Absolutely

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Monica Griesemer: the ransomware attack. And even if you just think out on a more physical level, what if someone loses their device?

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Monica Griesemer: But if you lose it on a train you're commuting. These are for remote employees, for hybrid employees. They're moving around with their physical devices. What happens then?

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Andy Whiteside: So back when I was a citrix engineer I I literally had a point where I did lose my laptop. I I was. I was upset about it, but I was also happy, cause it was just a thin. It was literally a thin client laptop, and I was able to walk around, tell that story which I was excited about, and then, like 6 months later, I found it. My trunk.

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Monica Griesemer: Good job. But now you can still tell the story I'm like, did you not intentionally lose your laptop to tell the story? But hey.

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Andy Whiteside: Just that much of a Miss.

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Monica Griesemer: Well, I mean fair enough. We all have our moments. But

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Monica Griesemer: at the crux of this. Yes, it's about end user experience. It's about delivering like local experiences, even through

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Monica Griesemer: Citrix services, but also having that security, having all of the other capabilities that Citrix

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Monica Griesemer: can help you with the centralized management, the

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Monica Griesemer: operational and it efficiency across the board. I think it. It really makes us a no brainer. So again, personal preference for organizations, if they choose to implement a byod process or not, based on what works best for them, how their employees are

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Monica Griesemer: located, etc. But if you are looking at Byod, it doesn't have to be a series of bad words for you. There are solutions like Citrix Citrix. I, in my opinion, is the best to help.

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Andy Whiteside: And it doesn't have to be for the whole company. It could be for a subset of company. People get all hung up on all or nothing. Bid might just be a great answer, for the marketing department just has to have those Max.

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Monica Griesemer: Yep.

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Monica Griesemer: that you're talking.

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Andy Whiteside: That's where I started. I I started with remote sales directors that needed to be able to dial in over a modem, get stuff done, and a a Mac department that's set up on the top floor that an app sorry, an advertising department marketing department that wanted to use Macs upstairs, and it was the only way they could get to our sap and oracle apps.

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Monica Griesemer: Absolutely.

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Andy Whiteside: Well, Monica, I'll read the last paragraph here, says sitters can can deliver any kind of application which is true. We got Sas we got server based. We have client base. A lot of people

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Andy Whiteside: have been using Citrix all these years. They don't know they can deliver either a desktop from a client operating system like windows 10 or 11, or we can just deliver the application from windows 10 or 11 in a seamless app. Most people don't still still don't realize that to any kind of device anything that runs an HTML. 5 browser can access a citrix app, or in most cases there's a citrix app called the Workspace app over high bandwidth and low bandwidth connections. I'll go back to previous comment.

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Andy Whiteside: A lot of people have forever just use Citrix like I did in early days over these really low bandwidth scenarios, and they they got by with it. But yet they wouldn't use it in the high bandwidth scenarios. Well, you're missing the you're missing the opportunity at that point. Cause over high bandwidth at all. It it works even better. People just you know, pigeonhole into the used case, that's or the worse. Plus citrix saves you money by reducing spending on corporate devices. Long story short.

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Andy Whiteside: everybody who says Citrix is expensive. They just don't know what they're missing, and there's an opportunity to to gain value in the platform along the way that makes the cost the annual license pretty much insignificant.

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Monica Griesemer: Agreed.

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Monica Griesemer: and we're working so you can do more than ever with Citrix. I know

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Monica Griesemer: we we've talked about and and rolled out new licensing, etc. But at the end of the day it's getting the most out of your environments, and if you need help to do that.

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Monica Griesemer: you know, we've got Zinta. We've got folks at Citrix inside that can help you get more. And that's a huge charter for us in the product teams this year is enabling folks

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Monica Griesemer: on these features. We have Citrix features explained videos across Citrix, Youtube, our blog site is really active.

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Monica Griesemer: Just to showcase what all you can do that you might not know you have access to today.

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Monica Griesemer: And then at the end of this

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Monica Griesemer: again, this all encapsulates a white paper that we did take a look at it. It's called, reduce your endpoint costs with a Byod program powered by Citrix white paper. It's at the bottom of the blog we were talking about today. Take a look to see the math, and customers like yourselves, how they say just how they save money by implementing a byod program.

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Andy Whiteside: Yup, it's it's real, and in some cases it's the only way. But

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Andy Whiteside: don't limit it to that. It's a real use case for many of your users, and you can really create a barrier between that endpoint and the the back end system and and do a Mai amazing job of protecting the assets and

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Andy Whiteside: and save money at the same time.

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Monica Griesemer: Absolutely.

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Andy Whiteside: Monica. I appreciate the time, and thanks for jumping on on Monday.

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Monica Griesemer: It's great to be here. Thanks for having me, Andy. We'll see you soon.

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Andy Whiteside: See you next time. Thanks.